Oracle Web Analytics Implementation and Administration Guide

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Preface

Introduction to Oracle Web Analytics

Overview of Oracle Web Analytics

Business Roles

Web Tracking Infrastructure

Web Tracking Functionality

Tracking of Authenticated Visitors

Tracking of Anonymous Visitors

Disabling Persistent Client-Side Visitor Tracking

Tracking Visitors Who Disable Persistent Cookies

Tracking Visits for Browsers With JavaScript Disabled

Supported Browsers for Client-Side Tracking

Web Tracking in Oracle Applications

Tracking of Third-Party Sites

Support for Secure Socket Layer Connections

Visits and Visit Duration

Tracking of Referring Sites

Tracking External Entry Traffic to a Page

Traffic Filters

Tracking of Web Server and Client Information

Extensibility of Client Tracking Code

Oracle Web Analytics Administration Application

Privacy Management

Security

Support for Additional Deployment Options

Reporting

Verify Mandatory Dependencies

Overview of Verify Mandatory Dependencies Chapter

Mandatory Dependencies

Implementation Tasks

Prerequisites

Start Oracle Web Analytics Engine

Set Profile Option

Set Tracking Parameters

Set Up Traffic Filters

Set Up Privacy Policy

Set Up Daily Business Intelligence

Implementation Considerations

Set Profile Options

Run Site Migration Program

Set Up User Management

Run Request Sets

Advanced Tasks and Optional Integrations

Set Up Leads

Administering Tracking Features

Oracle Web Analytics Administration Application

Site Management Page

Add/Update Site Pages

iStore Site Update Page

Referral Management Page

Create/Update Referral Category Pages

Content Pages Page

Add/Update Template Pages

Add/Update Non Template Page

Content Site Areas Page

Create/Update Site Area Pages

Reporting

Common Report Components

Dimension Objects

Display of Measures and Computation Standards

Common Measures in Web Analytics Reports

Terminology in Site Sales Activity Reports

Reports and Dashboards

Site Management Dashboard

Site Sales Activity Dashboard

Site Sales Activity Key Performance Indicators (KPIs)

Site Top Sales Activity Dashboard

Site Management and Usability Reports

Visit Trend Report

Visitor Conversion Report

Web Referral Analysis Report

Web Product Interest Report

Web Customer Acquisition Report

Web Customer Activity Report

Web Campaign Analysis Report

Page Interest Report

Site Sales Activity Reports

Cart and Web Order Activity Report

Web Orders Amount Trend

Average Web Orders Amount Trend

Average Web Order Discount Trend

Web Activity by Product Category Report

Top Web Orders by Sales Amount Report

Top Web Products by Sales Amount Report

Top Web Customers by Sales Amount Report

Top Carts by Sales Amount Report

Configuring Dashboards

Page View Architecture

Modeling Pages, Page Views, Site Areas, and Business Context

External Page Views

Oracle iStore Page Views

Page Context Capture

Page Order

Page View Duration

Page View Tracking of Oracle iStore Pages

Concurrent Programs

Overview of Concurrent Programs

Purge Tracking Data

Change Tracking Sequence Definition

Fact Population Program

Recategorize Referral

Integration with Third-Party Sites

Overview of Third-Party Integrations

Implementation Overview

Step 1 - Enable Page Tracking

Step 2 - Publish Tracking Attributes

Step 3 - Publish Business Events

Step 4 - Set Up Privacy Policy

Profile Options

Overview of Profile Options Appendix

Oracle Web Analytics Profile Options

Oracle iStore Profile Options

Seeded User Data

Overview of Seeded User Data Appendix

Understanding Oracle Applications Responsibilities

Oracle Web Analytics Responsibilities

Seeded Oracle iStore Data

Overview of Seeded Oracle iStore Data

Page Attribute Mapping

Seeded Site Areas

Index

Oracle Web Analytics Implementation and Administration Guide

Contents