Business Name Match String Fields

By default, the match configuration file (matchConfigFile.cfg) includes rows specifically for matching on the fields that are parsed from the business name fields. The file also defines several generic match types you can customize to use with business name fields. You can use any of the existing rows for matching or you can add rows for the fields you want to match. If you specify a “BusinessName” match type for any field in the wizard, most of the parsed business name fields are automatically added to the match string in mefa.xml, including the name, organization type, association type, sector, industry, and URL. You can remove any of these fields from the match string.

When matching on business name fields, determine whether you want to use the original field values, the standardized field values, or the phonetic values. The match engine can handle any of these types of fields, but the best comparator for each type might be different. Also determine how much weight you want to give each field type and configure the match configuration file accordingly.