Business Name Standardized Fields

The Sun Match Engine expects that business name data will be provided in a free-form text field containing several components that must be parsed. The match engine is designed to parse these components, and to normalize and phonetically encode the business name. You can specify additional fields for phonetic encoding.

If you specify the “BusinessName” match type for any field in the wizard, a standardization structure for that field is defined in the Match Field file. The fields defined as the target fields are listed in the next section, Business Name Object Structure.