test

Understanding the Sun Match Engine

Business Name Standardization Structures

For business name fields, the source fields in the standardization structure must include the fields predefined for parsing and normalization. This includes any fields containing business name information, which are parsed into the business name fields listed in Business Name Object Structure (excluding the phonetic business name field). The target fields can include any of these parsed fields. Follow the instructions under Defining Master Index Standardization Rules (Repository) in Configuring Sun Master Indexes (Repository) to define fields for normalization. For the standardization-type element, enter BusinessName (for more information, see Sun Match Engine Match and Standardization Types). For a list of field IDs to use in the standardized-object-field-id element, see Table 3.

A sample standardization structure for business name data is shown below. This structure parses a business name field into the standard business name fields. Note that there is no domain selector specified, which would normally default to the United States domain; however, since business names are not domain dependent, it is irrelevant here.


<free-form-texts-to-standardize>
   <group standardization-type="BusinessName">
      <unstandardized-source-fields>
         <unstandardized-source-field-name>Company.Name    
         </unstandardized-source-field-name>
      </unstandardized-source-fields>
      <standardization-targets>
         <target-mapping>
            <standardized-object-field-id>PrimaryName
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_Name
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>OrgTypekeyword
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_OrgType
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>AssocTypeKeyword
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_AssocType
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>IndustrySectorList
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_Sector
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>IndustryTypeKeyword
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_Industry
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>AliasList
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_Alias
            </standardized-target-field-name>
         </target-mapping>
         <target-mapping>
            <standardized-object-field-id>Url
            </standardized-object-field-id>
            <standardized-target-field-name>Company.Name_URL
            </standardized-target-field-name>
         </target-mapping>
      </standardization-targets>
   </group>
</free-form-texts-to-standardize>