Business Name Standardized Fields

The Master Index Standardization Engine expects that business name data will be provided in a free-form text field containing several components that must be parsed. By default, the match engine is configured to parse these components, and to normalize and phonetically encode the business name. You can specify additional fields for phonetic encoding.

If you specify the BusinessName match type for any field in the wizard, a standardization structure for that field is defined in mefa.xml. The fields listed underBusiness Name Object Structure are automatically defined as the target fields. If you do not specify business name fields for matching in the wizard but want to standardize the fields, you can create a standardization structure in mefa.xml