When a Java EE application needs to access an endpoint of a service provider deployed in the JBI runtime environment, the Java EE Service Engine communicates with the application server and the NMR in the JBI environment. In this case, the Java EE Service Engine normalizes the SOAP message that otherwise would have been used in the JAX-WS communication and sends it to the NMR. This normalized message is handled by a service that has been enabled by a service provider deployed in the JBI runtime environment. The following illustration depicts three JBI binding components acting as service providers, offering application-specific content to external clients.