Personalization is the ability to deliver content based on selective criteria and offer services to a user.
Table 1–4 shows the personalization features and their benefits.
Table 1–4 Personalization Features and Benefits
Feature |
Description |
Benefit |
---|---|---|
Deliver content based on user’s role |
Portal Server includes the ability to automatically choose which applications users are able to access or to use, based on their role within the organization. |
Increases employee productivity, improves customer relationships, and streamlines business relationships by providing quick and personalized access to content and services. |
Enable users to customize content |
Portal Server enables end users to choose what content they are interested in seeing. For example, users of a personal finance portal choose the stock quotes they would like to see when viewing their financial portfolio. |
The information available in a portal is personalized for each individual. In addition, users can then customize this information further to their individual tastes. A portal puts control of the web experience in the hands of the people using the web, not the web site builders. |
Aggregate and personalize content for multiple users |
Portal Server enables an enterprise or service provider to aggregate and deliver personalized content to multiple communities of users simultaneously. |
This enables a company to deploy multiple portals to multiple audiences from one product and manage them from a central management console. Also, new content and services can be added and delivered on demand without the need to restart Portal Server. All of this saves time and money, and ensures consistency in an IT organization. |