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Oracle® CRM On Demand Marketing
Release 5.4.10
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About Roles

In Oracle CRM On Demand Marketing, you manage roles in the Roles list page and in the Edit Role page. A role is similar to a business function that a user performs within an organization, such as a sales executive function or a service manager function. Within your organization, your business function gives you certain privileges and permissions that are unique to your business function. Similarly, within the context of Oracle CRM On Demand Marketing, roles differentiate one business function from another, in the following ways:

Prebuilt Roles

Oracle CRM On Demand Marketing provides several prebuilt roles that you can use as your starting point for setting up roles for your company. The prebuilt roles are:

Guidelines for Setting Up Roles

The names of the prebuilt roles do not necessarily match your company's job titles. You must match job functions and tasks to the roles, not job titles. When setting up roles, follow these guidelines:

To add a new role

To copy an existing role

To delete an existing role

To edit an existing role