About Email Opt Outs

There are two attributes recommended by Oracle CRM On Demand Marketing to capture email opt-out information:

• Email Permitted

• Global Email Opt Out

Email Permitted

If a contact unsubscribes to a program through a third-party email distribution vendor's Unsubscribe link, that information is reported back to Oracle CRM On Demand Marketing and the Is Email Permitted field is set to No.

Contacts who opt out from email communications are automatically added to the Oracle CRM On Demand Marketing global opt out table. Also, any record with that unique email address no longer receives future emails.

You can change the Is Email Permitted field to No by manually editing a contact record or by performing a contact import. To change a contact record who opted out but wants to revert to an opt in status, you must make this change through a manual edit to the contact record.

A contact who decides to unsubscribe through an email distribution vendor; that is, the Is Email Permitted field is set to No, but then the Is Email Permitted field is manually changed to Yes (or 1), the update is automatically forwarded to the email distribution vendor so the contact is resubscribed. The Is Email Permitted field must be reserved only for contacts who want to be listed by third-party email distribution vendors. This request update job runs once every hour.

Global Email Opt Out

You can set up an attribute within Oracle CRM On Demand Marketing for Global Email Opt Out to capture Unsubscribes from an Opt Out or Subscriptions Web form hosted on your Web site. Always include an Opt Out or Subscribe/Unsubscribe one-click link in all outbound email messages. Always provide a single-click Opt Out option in all your email correspondence. This is a requirement of the CAN SPAM Act of 2003.

Contact Opt Out

A contact can opt out of receiving email in the following ways:

• Contacts can request to unsubscribe from email communication. This request is captured by an email distribution vendor and is automatically flagged in the Oracle CRM On Demand Marketing contact record in the Is Email Permitted field.

• Contact submits a Web form indicating an opt-out request.

• Opt-out requests received by Oracle CRM On Demand can be synchronized and updated in Oracle CRM On Demand Marketing.

• Opt-out requests received in another manner, for example, in an email, can be processed by:

  • Editing the contact record (by an administrator) to flag the contact as opt out.

  • Importing opt-out requests, and setting the Opt out flag in multiple contact records.

Whenever an opt out request is received and flagged in a contact record, the email address is added to a master opt out table within Oracle CRM On Demand Marketing. This data ensures that any existing contact records or any new records created, which include that unique email address, are automatically flagged as opt-out candidates.

You can display contacts who have requested to opt out of email communications, so you can monitor opt-out requests as they are submitted. You can also export a CSV list of opt-out requests on this screen.

When a contact record has requested to opt out of receiving email communication, there are two ways in which the contact can decide to opt in:

• The contact submits a Web form requesting to be included in email communications in the future.

• An administrator manually edits a contact record in response to an explicit request from the contact to be opted in for future email communications.

Contact records with an Opt Out flag cannot be changed to Opt In through a list import by Oracle CRM On Demand to ensure that the most current permission request is active and cannot be mistakenly overwritten.