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Oracle® CRM On Demand Marketing
Release 5.4.10
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Introduction to Oracle CRM On Demand Marketing

Welcome to Oracle CRM On Demand Marketing, the automated marketing solution that enables you to create comprehensive, marketing dashboards.

Oracle CRM On Demand Marketing enables you to automate all your marketing initiatives while enabling you to align your Sales and Marketing organizations. It also provides 360-degree analytical insight to marketing performance and prospect nurturing. It uses strategic, insightful dashboards that allow you to improve your productivity and quality of your leads. The analytical data delivers comprehensive, authoritative, single-source marketing intelligence.

Oracle CRM On Demand Marketing's lead nurturing solution is designed to generate productive sales leads that boost the sales conversion rate. It provides end-to-end marketing campaign management and response-collection features. It continuously nurtures leads and forwards only the qualified quality leads to the sales stage of the process.

Lead Generation and Lead Resurrection

Oracle CRM On Demand Marketing focuses on generating highly convertible leads from new prospects, or lead generation, and resurrecting discarded or nonproductive leads back into potential sales opportunities, or lead resurrection.

Oracle CRM On Demand Marketing uses the following solutions for successful lead generation and resurrection: