Lead Funnel Report

The lead funnel report displays statistical information about program response in a graphical format. It consists of the following sections:

• Lead Funnel. A bar chart that shows counts across different stages of funnel; that is, invitations, clickthroughs, registrations, filtering, and qualification.

• Responses - Prospect Company Distribution. Shows response count by companies.

• Filtering Metrics. Shows a breakdown of responses by different criteria.

• Data Correction Metrics. Show the number of records that failed data-quality checks.

• Qualification - Lead Scoring Statistics. Shows counts by scores.