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Oracle® CRM On Demand Marketing
Release 5.4.10
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Configuring Cookie Consent

If you have contacts in Europe, then you must comply with the European E-Privacy Directive (Directive 2009/136/EC of the European Parliament and of the Council of 25 November 2009). This directive requires that Web visitors should be explicitly asked for their consent before placing a cookie on their computer.

Oracle CRM On Demand Marketing supports the following types of enablement:

If you use the selective enablement option, then you must manually enable each microsite, program, topic, and Web site that requires cookie consent as follows:

The Enable Cookie Consent check box is in the program Branding and Pre-Registration Page. For more information, see Associating Registrations.

You can decide to enable managed answer codes when each attribute is created rather than as a global setting. However, if you find that you create attributes where you require answer values and answer codes that are different, then you can enable this option (Enable Answer Codes) globally.

To configure cookie consent

  1. Click Admin in the upper-right corner of the screen.

  2. In the Registration Management section, click Cookie Consent Configuration.

  3. To enable cookie consent, select the check box Get Consent from Web Visitors Before Placing Cookies on their Browser.

  4. Choose either:

    • For all Programs, Microsites, Topics, and Third-party Web pages being tracked by the system. Choose this option to enable cookie consent globally for all microsites, programs, topics and third-party pages with a Web-site tracking script embedded in them.

    • For selected Programs, Microsites, Topics and Third-party Web pages being tracked by the system. Chose this option to manually identify the programs, microsites, topics and third-party pages with embedded Web-site tracking script that requires cookie consent enabled.

  5. For each language listed in the Consent Page Configuration list, click the Edit icon and add the appropriate text and buttons requesting the customer's permission to use a cookie

    For example: To provide you with a better experience while navigating our site, may we place a cookie on your browser?

    Make sure to embed the Allow and Do Not Allow buttons:

    ${AllowButton("Allow")} ${DoNotAllowButton("Do not Allow")}

  6. Click Save to close the edit page and return to the list of languages.

  7. When done with all languages, click Save.