Working with Recommendation Rules

Recommendation rules trigger recommendations and offers to contacts when they visit a microsite. You can embed recommendation rules in a microsite or topic page. You can use recommendation rules to provide new content and offers to a particular visitor each time the contact visits. The following are examples of how recommendation rules can be used:

You can recommend an offer based on the topic area that the prospect has expressed interest in previously.
You can recommend an offer based on the subject matter of offers that the prospect has previously downloaded.
You can recommend an offer based on the type of offers that the prospect has downloaded previously.
You can recommend offers in the sequence of perceived value.
You can recommend offers based on the prospect's previous Web site activity.