About Registrations

A registration is a captured response originating from an outbound marketing activity that is executed from within Oracle CRM On Demand Marketing or from a marketing activity conducted outside of Oracle CRM On Demand Marketing, which directs respondents to Oracle CRM On Demand Marketing.

When a contact clicks a link in an outbound email invitation or a link in an online banner advertisement, the contact is directed to a Web form to enter registration data. Registration data for specific programs can also be assigned to contacts through a list import.

You can also assign details manually to contact records one at a time from the contacts module. To manually assign registration to a contact, click the dynamic Edit button and scroll down to the end of the header or demographic section of the contact record.

In cases where some registrations are captured outside of Oracle CRM On Demand Marketing (for example, if you are using Web forms hosted elsewhere), you can configure the Oracle CRM On Demand Marketing Web services API to automatically create a matching registration within Oracle CRM On Demand Marketing in real-time. You can assign registration data but not attendance data. You must set the date of registration to a date in the future.

When each registration is captured, it passes through all the stages of the response funnel, including lead scoring rules. Oracle CRM On Demand Marketing then verifies that the registration meets the defined criteria for one of several score levels.

Score Levels for Registrations

The following list is an example of some of the score values available:

Hot. Prospects with this status must immediately be referred to Sales for followup.
Warm. Prospects with this status can be followed up by Sales Department or can be retained for further nurturing by the Marketing Department.
Cold. Prospects who have not indicated a strong interest and need additional nurturing to be elevated to a higher score.

Oracle CRM On Demand Marketing also assigns the following status value to registrations:

New. Oracle CRM On Demand Marketing creates a new prospect based on a new response by a previously unknown contact.
Deleted. A prospect's responses matched bad or junk data as maintained by Oracle CRM On Demand Marketing. Consequently, the prospect remains in the rejection state of the response funnel.
Rejected. Oracle CRM On Demand Marketing rejected the contact because of standard restrictions, for example, the contact works for a competitor.
Filtered. The prospect progressed passed the rejection and suppression rules and is ready to be rated.
Assigned. The prospect has been assigned to one or more queues.
Sent. The prospect has been sent to a queue distribution (email or email as CSV).
Published. The lead is published to Oracle CRM On Demand, the status changes to Published.
Open. The prospect is waiting for a followup call in a call center queue.
Closed-Not a Lead. An agent disqualified the prospect in the telemarketing queue.
Qualified. An agent qualified the prospect in the telemarketing queue.

Oracle CRM On Demand Marketing scores contacts. The scores are based on your company's defined business rules. Oracle CRM On Demand Marketing either qualifies contacts for distribution to a call center or sales representative. Contacts not yet qualified for followup are retained for further nurturing and continuous progressive profiling until the score changes and the contact qualifies. This technique ensures that only the qualified contacts are referred to Sales for followup.