Working with Templates

Marketing departments use templates to apply corporate or campaign branding to objects created in Oracle CRM On Demand Marketing. Templates increase the recognition, recall, and response from the target audience by ensuring branding consistency and by conveying that a message is sent from a trustworthy source. The following types of templates can be used within Oracle CRM On Demand Marketing:

Branding templates
Email templates
Microsite templates

To use consistent branding throughout a campaign, you must use both email templates and branding templates. You can use an email template to set the style and branding for outbound email invitations including initial invitations and repeat invitations. The same email template can be used for the postregistration Thank You Email or a more general template can be chosen for postregistration email.

A branding template, when applied to inbound registration, governs the appearance of the preregistration landing page, the Web form landing page, the postregistration Thank You email, and returning user Web pages.

Microsite templates provide structure, consistency, and branding for multiple microsites or within a single microsite.

All Oracle CRM On Demand Marketing users might not be able to create templates. However, all users can use them when the templates are defined. Only a system administrator has permission to create new templates in topics, microsites, or offers.