About Topics

Topics are subject areas that can be of interest to the contacts who visit a microsite. A microsite can have one or more associated topics. Topics provide more detailed information on various areas of the subject related to a microsite.

Scenario for Using a Topic

This scenario gives one example of how topics might be used. You might use topics differently, depending on your business model.

A company creates a microsite for large enterprise business. The microsite has topics on different solutions for large enterprises. Each topic can have subtopics. Both a microsite and a topic can be multilayered with different information designed for different levels of decision makers within an industry. The microsite is promoting enterprise business solutions. The following topics are included in the microsite:

Finance
Operations
Customer relationship management

Subtopics belonging to the example topics listed previously provide more specific details and information, for example, high-performance servers. A subtopic about server products might include the latest trends in server-computing technology.

Each topic might have multiple associated marketing programs that can be used to upsell or cross-sell other products offered by the company. For example, the topic detailing Enterprise Server products might offer a program on storage technology in the event that an enterprise customer might be evaluating storage solutions as well as server solutions.