This image shows a screen capture of the Cumulative Gains Chart for the Choice Reduced Interest Rate for the positive outcome Interested. The tab "Analysis" and the subtab "Quality" are selected. Report Settings appear as follows:

• Time Window: Jul 1, 2003 - Sep 30, 2003

• Offer Acceptance Level: Interested

• Channel: All

• Show Incomplete Time Window: Not selected

• Count: 152

• Model Quality: 73

The lower portion of the screen shows the Cumulative Gains Chart. The X-axis shows aggregated counts of the base events (Delivered) for the Choice Reduced Interest Rate. The Y-axis shows counts of the positive outcomes for the appropriate amount of records in the X-axis.

There are three graphs on the chart:

• Maximal

  This graph has two connected lines: first, the straight line connecting the zero point to the point whose coordinate is (total positive outcome counts, total positive outcome counts), then a horizontal line to the top right hand point of the chart.

• Cumulative Gains

  This graph shows the exact values plotted for the positive outcome counts against the total aggregated base event counts.

• Base

  This graph is a straight line connecting the zero point to the point whose coordinate is (total base event counts, total positive outcome counts).