An abandoned order or shopping cart is one that a customer creates and adds items to, but never checks out. Instead, the customer simply exits the Web site, thus “abandoning” the incomplete order.

The Abandoned Order Services module that is provided with ATG Commerce includes a collection of services and tools that enable you to detect, respond to, and report on abandoned orders and related activity. As such, it enables you to better understand what kinds of orders your customers are abandoning, as well as what campaigns effectively entice them to reclaim and complete them. The result is an increase in order conversion and revenue.

This chapter is intended for merchants and business users who are assigned the task of creating campaigns that respond to order abandonment activity. It includes the following sections:

Important: For information on related tasks that are typically performed by developers, such as configuring the module for your Web site, see the Using Abandoned Order Services chapter in the ATG Commerce Programming Guide.

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