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Accounts Reporting Subject Area


This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area provides a summary view of the operating metrics for a company's accounts. The account record type is the record type that you want to analyze. You can use this subject area to answer basis questions about account performance: Which companies have the highest number of service requests? Which companies have the largest number of opportunities? This subject area allows you to group and roll up these metrics at any level by account, account territory, and date dimensions. For a deeper analysis involving other business areas, you must use other subject areas.

Relationship Type



This subject area has the following dimensions:

  • Account
  • Campaign
  • Date Created
  • Owned By User
  • Territory

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimized version of the Account Type field. Similarly, there is a Last Call Date UTC field, which is the optimized version of the Last Call Date field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimensions in this subject area have optimized filtering fields:

  • Account
  • Campaign


The complete list of metrics for this subject area is as follows:

  • Account Metrics
    • Account Custom Metrics
    • Revenue
    • Revenue (000)
    • Average (Avg) Revenue
    • Closed Revenue
    • Closed Revenue (000)
    • Average (Avg) Closed Revenue
    • Average (Avg) Days to Close Opportunity (Definition: The number of days to close an opportunity divided by the number of wins.)
    • Potential Revenue
    • Average (Avg) Potential Revenue
    • Revenue
    • Product Revenue (000)
    • Product Closed Revenue
    • Product Closed Revenue (000)
    • Number (#) of Accounts
    • Number (#) of Accounts with Opportunities
    • Number (#) of Activities
    • Number (#) of Contacts
    • Number (#) of Opportunities
    • Number (#) of Wins
    • Number (#) of Service Request (SRs)
    • Number (#) of Cancelled SRs
    • Number (#) of Closed SRs
    • Number (#) of Open SRs
    • Number (#) of Pending SRs
    • Average (Avg) Open SR Age
    • Average (Avg) Days to Close SR
    • Number (#) of Leads
    • Number (#) of Leads Converted to Opportunities (Definition: The number of leads that has been converted to opportunities.)
    • Number (#) of Leads Resulting in Won Opportunity (Definition: The number of leads that has been converted to opportunities and is in the Closed/Won sales stage.)
    • Number (#) of Leads Resulting in Lost Opportunity
    • Number (#) of Qualified Leads
    • Number (#) of Rejected Leads

Usage Notes

The Account dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.

Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.