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Campaigns Reporting Subject Area


This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and return on investment (ROI). It also contains metrics to help you to solve problems in achieving campaign goals and optimizing future campaigns.

Relationship Type



This subject area has the following dimensions:

  • Campaign
  • Date
  • Owned By User

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Campaign dimension has the Campaign Type field. There is also a Campaign Type Code field, which is the optimized version of the Campaign Type field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For more information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimension in this subject area has optimized filtering fields:

  • Campaign


The complete list of metrics for this subject area is as follows:

  • Campaign Metrics
    • Number (#) of Campaigns
    • Number (#) of Campaigns Planned
    • Number (#) of Campaigns Active
    • Number (#) of Campaigns Completed
    • Number (#) of Accounts for Campaign
    • Number (#) of Contacts for Campaign
    • Number (#) of Leads for Campaign
    • Number (#) of Opportunities for Campaign
    • Number (#) of Wins for Campaign
    • Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.)
    • Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.)
    • Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 100, then divided by the revenue target.)
    • Average (Avg) Days to Close Opportunity (Opty) for Campaign
    • Cost per Closed Sale (Definition: The cost divided by the number of wins.)
    • Average (Avg) Cost Per Closed Sale (Definition: The average cost divided by the number of wins.)
    • Cost per Lead (Definition: The cost divided by the number of leads.)
    • Average (Avg) Cost Per Lead (Definition: The average cost divided by the number of leads.)
    • Lead Conversion Rate for Campaign
    • Closed Revenue for Campaign
    • Opportunity Revenue for Campaign
    • Average (Avg) Closed Revenue for Campaign
    • Opportunity Win Rate for Campaign
    • ROI

Usage Notes


Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.