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Leads Reporting Subject Area


This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area allows you to analyze lead metrics by account, account territory, campaign, contact, date, lead, opportunity, owned by user, and principal partner account. This subject area contains metrics to analyze lead quality, lead conversion, and revenues associated with leads.

Relationship Type



This subject area has the following dimensions:

  • Account
  • Account Territory
  • Campaign
  • Contact
  • Date
  • Lead
  • Opportunity
  • Owned By User
  • Principal Partner Account

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimized version of the Account Type field. Similarly, there is an Indexed Date UTC field, which is the optimized version of the Indexed Date field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimensions in this subject area have optimized filtering fields:

  • Account
  • Campaign
  • Contact
  • Lead
  • Opportunity


The complete list of metrics for this subject area is as follows:

  • Lead Metrics
    • Account Territory Hierarchy
      • Top Level Territory Name
      • Level 8 Territory Name
      • Level 7 Territory Name
      • Level 6 Territory Name
      • Level 5 Territory Name
      • Level 4 Territory Name
      • Level 3 Territory Name
      • Level 2 Territory Name
      • Level 1 Territory Name
    • Number (#) of Leads
    • Number (#) of Qualified Leads
    • Number (#) of Rejected Leads
    • Number (#) of Archived Leads
    • Number (#) of Leads Converted to Opportunities (Definition: The number of leads that has been converted to opportunities.)
    • Number (#) of Leads Resulting in Won Opportunity (Definition: The number of leads that has been converted to opportunities and is in the Closed/Won sales stage.)
    • Number (#) of Leads Resulting in Lost Opportunity
    • Number (#) of New Opportunities
    • Number (#) of Wins
    • Closed Revenue for Lead
    • Expected Revenue for Lead
    • Opportunity Revenue for Lead

Usage Notes

The Account and Contact dimensions include a Book hierarchy, which enables you to analyze metrics and related attributes at any level.

Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.