Part II

Development

Developers use Oracle Enterprise Pack for Eclipse in the Development phase to create user property sets and properties, User Segments, Placeholders, Content Selectors, Campaigns, and Behavior Tracking. Portal administrators can use the WebLogic Portal Administration Console to update some of these features' properties and values.

Developers can use these property sets, User Segments, Placeholders, and Campaigns that they create in the Development phase to personalize a portal by performing some of the following tasks:

• Target users with personalized web content (property sets and Content Selectors).

• Display a single piece of web content retrieved from the WLP Virtual Content Repository (Placeholders).

• Send a user an automatic predefined e-mail (Campaign).

• Categorize users based on specific characteristics or criteria and then target those segments (User Segments).

For a detailed description of the development phase of the portal life cycle, see the Oracle Fusion Middleware Overview for Oracle WebLogic Portal.

Part II contains these chapters:

• Chapter 4, "Creating a Property Set"

• Chapter 5, "Creating a User Segment"

• Chapter 6, "Creating a Content Selector"

• Chapter 7, "Creating a Placeholder"

• Chapter 8, "Building a Campaign"

• Chapter 9, "Setting Up Events and Behavior Tracking"

• Chapter 10, "Creating Advanced Personalization with Rules"