About keyword redirects

Keyword redirects, like dynamic business rules, have trigger and target values. The trigger of a keyword redirect is one or more search terms; the target of a keyword redirect is a URL.

Keyword redirects are used to redirect a user's search to a Web page (that is, a URL). Conceptually, keyword redirects are similar to dynamic business rules in that both have trigger and target values. The trigger of a keyword redirect is one or more search terms; the target of a keyword redirect is a URL. If users search with the particular keyword, the redirect URL displays in the application.

For example, you can set up a keyword redirect with a single keyword trigger of "delivery" and a redirect URL of http://shipping.acme.com. Or you might create a keyword redirect with a trigger of "stores" and a redirect URL of http://www.acme.com/store_finder.htm.

Multiple keyword redirect triggers

A keyword redirect may have multiple triggers. In this case, each trigger is separated by an OR. A user's query that exactly matches any trigger is sufficient to display the redirect URL. For example 'store' OR 'location' are two triggers in a keyword redirect where each is a single term. A user's query that exactly matches either term displays the redirect URL.

A trigger may have more than one search term. In this case, the trigger is treated as a search phrase. For example 'store finder' or "location" are two triggers in a keyword redirect where the first trigger is a phrase and the second trigger is a single term. A user's query that exactly matches either the phase 'store finder' or the term 'location' displays the redirect URL.

Note: Fully implementing this feature requires additional work outside of Developer Studio. Please refer to the Endeca Advanced Development Guide as well as the Endeca Workbench Help system for details.