About user profiles

You can create user profiles to trigger dynamic business rules for merchandising and content spotlighting.

You can create user profiles to trigger dynamic business rules for merchandising and content spotlighting. A user profile is a label, such as premium_subscriber, that identifies an application user. If a user who has such a profile makes a query, the query triggers the associated rule and restricts merchandising and content spotlighting records to users who have that identity.

Note: Each business rule is allowed to have at most one user profile trigger.