Campaign Management Business Questions

Subtopics

Did the campaign generate enough customer response?
Did the campaign generate enough leads?
How are the customers receiving marketing promotions?
How are the sales progressing through its life cycle
How many customers were contacted in email, how many messages were opened, bounced, delivered?
How many days since last interaction?
How many marketing and sales interactions happened with a customer during the last one month?
How many times we interacted with a customer during the lifetime of a campaign?
Is the sales force able to convert the leads into opportunities?
What is the closed opportunity revenue generated by a marketing campaign?
What is the opportunity revenue resulting from a campaign and what is the win probability?
When was the last outbound interaction with a customer?