About key-value pair data

The Add KVPs connector can add key-value pair data to records in an Endeca data store.

The two main use cases for the Add KVPs connector are:

To ingest source data that is stored in a key-value pair format instead of the more traditional rectangular data model.
When you do not what the schema is ahead of time.

With either case, you have the option of loading data in rows (with the Add/Update Records connector) that will be faster than loading the same data as key-value pairs.