Server Name: You can label the server with a user-friendly name up to 50 characters in length. The server name appears in the login dialog box when you publish to Knowledge Center in the Developer and in the User Import Utility.
Server URL: This displays the link to the server that users enter to launch tracked content (Standard edition) or the Knowledge Center (Professional edition). It is created automatically during setup.
User count: This field displays the total number of users created in all workgroups on the server.