Central Tendency

If you need to distinguish patterns within a given set of data, you can begin looking for the center of distribution where statistics tend to reside. This form of measurement involves finding the “average” in the data set and is typically referred to as the Measure of Central Tendency technique.

Three types of measurements are associated with this technique:

In this example, Unit Sales represent the total number of product units purchased. Mean of Unit Sales represents the average purchase size. Median of Unit Sales represent the number of product units that scores exactly in the middle of all purchase quantities. The Mode of Unit Sales presents the number of product units most commonly purchased at one time.

Image shows an example of the measure of central tendency.