This job role secures access to data that can be used to answer the following business questions:
How many customers were contacted in email, how many messages were opened, bounced, delivered?
How many marketing and sales interactions happened with a customer during the last one month?
How many times we interacted with a customer during the lifetime of a campaign?
Is the sales force able to convert the leads into opportunities?
What is the closed opportunity revenue generated by a marketing campaign?
What is the opportunity revenue resulting from a campaign and what is the win probability?