The attribute display name is used on the Studio user interface as the default label for the attribute. By default, the attribute display name is the same as the attribute key. The description provides additional information. You can edit both values, and also create localized versions for each of the supported locales.
In the attributes list on the View Manager, to edit and localize an attribute's display name and description:
The name displays in an editable field.

On the Configure Locale Option dialog, the Default display name field contains the value you entered in the Display Name column. If you edit the value here, it also is updated in the attributes list.
For each locale:
The description displays in an editable field.
On the Configure Locale Option dialog, the Default description field contains the value you entered in the column. If you edit the value here, it also is updated in the attributes list.
For each locale: