The PROP element represents an Endeca standard attribute. it can optionally contain a PVAL element.
<!ELEMENT PROP (PVAL?)> <!ATTLIST PROP NAME CDATA #REQUIRED >
The PROP element has the following attributes.
NAME
Identifies the name of the standard attribute.
The PROP element can optionally contain a PVAL element (or it can have no PVAL elements).
This example shows a standard attribute name.
<RECORD>
<PROP NAME="Endeca.Title">
<PVAL>The Simpsons Archive</PVAL>
</PROP>
...
</RECORD>