CRM Warehouse Overview

The PeopleSoft CRM Warehouse is a comprehensive business intelligence platform for customer relations analytics. At the core of the CRM Warehouse are prepackaged dimensional data models, which optimize the arrangement, accessibility, and reportability of your marketing, service, sales, and customer segment activities data. With these data models you can review data against organizational metrics and perform strategic analyses using prepackaged measures such as estimated revenue, lead to opportunity days, case count, and online marketing contacts.

The CRM Warehouse enables your organization to identify and track multiple dimensions that affect profitability, identify key performance drivers, trends and opportunities, and determine cost-to-serve by customer, product, department, and channel, and so on. With the CRM Warehouse, you can identify opportunities to generate successful long-term customer relationships by integrating enterprise-wide information about customer behavior, business operations, and profitability.