This image shows a screen capture of the Choice Analysis Best-Fit report for the Platinum Card choice. The tab "Analysis" and the subtab "Best-fit" are selected. Report Settings appear as follows:

• Time Window: Oct 1, 2003 - Dec 31, 2003

• Offer Acceptance Level: Interested

• Channel: All

• Show Incomplete Time Window: Selected

• Maximum Number of Rows: 10

• Count: 227

• Model Quality: 38

The lower portion of the screen shows a report titled "Highest correlating attribute values for Platinum Card." Attributes shown include:

• customer CreditLineAmount

• customer Occupation

• customer DayOfWeek