Managing Event Initiative Information
You manage events in Contributor Relations by using the common initiative functionality found throughout the system. Initiatives are the common link between campaigns, events, volunteer efforts, and membership initiatives at your institution.
To manage an event initiative, one must exist; that means that you have defined the basic features of the event initiative, its audience, resources, any related initiatives, and a public relations plan. You can then use this set of topics to manage the remaining event initiative-specific functionality, including setting goals and managing the details of the event.