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Siebel Marketing User Guide > Designing Marketing Programs > Setting Up a Program Flow > Setting Up Waves for Campaign LoadsIf your marketing program consists of a one-time campaign and treatment (and you are confident that your organization can handle the volume of responses), then you probably do not require multiple waves. Siebel Marketing provides a 100 % fully allocated wave (with a wave code of A and a time lag of 0) when a campaign is created. If you are planning a multistage recurring campaign and anticipate a large distribution list of contacts to receive an offer, then you might want to take a measured approach to distribution and split fulfillment of the offer among a number of waves. Waves, or set distribution periods, are commonly used to:
In addition to setting up waved distribution periods, you can set a lag time for additional waves that reference the stage launch date, and then split the generated list by a percentage of contacts for each wave period. You can also split by a List Measure. The measure must be included in the list to be available for use in splitting the list. You can use the List Distribution list to specify the vendor export list format and distribution method for each wave. Before creating a second wave, decrease the number in the % field of the first wave, which, by default, is 100%. The total percentage of values cannot exceed 100. The following procedure shows how to set up multiple waves for a campaign load. To set up multiple waves for a campaign load
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