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About Default Survivorship Rules in Oracle Customer Hub (UCM)

This topic describes the default survivorship rules included in Oracle Customer Hub (UCM) and provides an example of a default rule with modifications. You might use this feature differently, depending on your business model.

For more information on survivorship rules, see About Oracle Customer Hub (UCM) Survivorship Rules.

Oracle Customer Hub (UCM) includes two default rules named:

• Contacts Default. The default criteria field for the Contacts Default rule is set to Recent. This default criteria field indicates that the Contacts Default rule evaluates the date of the incoming external system update against the date of the existing data saved in the default attribute groups. The most recent date of the two data records survives in the Oracle Customer Hub (UCM) record.
• Accounts Default. The default criteria field for the Accounts Default rule is history. This default criteria field indicates that the Accounts Default rule evaluates the same incoming updates by date; however, the older data survives in the Oracle Customer Hub (UCM) record.

  There are no defined attribute groups for either of these rules in the attribute group list in the lower view. This setting implies that the default attribute groups are evaluated by the default field in the default survivorship rule.

  The Status field for both rules is set to Active, and the Start Date field for both rules is June 16, 2009, which indicates that this rule is ready to evaluate updates to Oracle Customer Hub (UCM) for the default attribute groups and their associated fields.

The following example describes creating a modification to the contacts default rule to enhance the survivorship rule by comparing updates to a contact's income data. For more information on survivorship rules, see About Oracle Customer Hub (UCM) Survivorship Rules.