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Overview of Oracle Customer Hub (UCM) Data Enrichment Web Services


Oracle Customer Hub (UCM) enables integration with third-party data enrichment providers, such as Acxiom. Oracle Customer Hub (UCM) uses Oracle Application Integration Architecture to provide a prebuilt set of enrichment APIs to enrich consumer records in Oracle Customer Hub (UCM). This service also enriches household and address information for consumer records. The service infrastructure can be extended by small configuration changes to support other third-party customer data enrichment vendors.

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