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Siebel Marketing User Guide > Planning and Designing Marketing Campaigns > About Using Response Management >
About Response Definitions
The Response definitions view shows all the response definitions within the current program. It provides a consolidated view of trees and segments associated with the responses. To access the view, navigate to Program screen, Design, and then the Response Definitions view, or double click on a Responses shape in the Program Designer flow, as described in Adding Responses to Programs. NOTE: Deleting a Response definition in the Response definitions view also deletes the shape from the Program Flow designer view.
The following table describes some of the fields in the Response Definitions applet.
Table 24. Fields in the Response Definitions Applet
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Stage Name |
Name of the stage associated with the response. Clicking this field navigates to the Program screen, Schedule, then the Details View, which displays the stage details, including its schedule. |
Stage Status |
The default is the record identifier for the stage. Change the identifier for the stage source code if desired, but make sure the value is unique. |
Name |
Name of the response definition. |
Folder Location |
Folder location where the response definition is to be saved. |
Max Errors |
If the response generation process exceeds this number of errors, then the entire process is aborted. |
The following table describes some of the fields in the Response Values list applet.
Table 25. Fields in the Response Values List Applet
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Priority |
Priority of the Tree Node. |
Net Count |
The most recent Net count retrieved from the segmentation engine. |
Create Response |
A response will only be created if this box is checked. It is checked by default. |
Treatment |
(Optional) A pick applet to associate a treatment with the inferred response. This field is used to track and report effectiveness of treatments. Constrained to campaigns in the program. |
Campaign |
(Optional) A pick applet to associate a campaign with the inferred response. This field is added only for richer reporting. Constrained to campaigns in the program. |
Description |
Description of the response. |
Response Type |
Each response stream can capture responses in a specified LOV category. For more information on response types, see Response Types. |
Score |
Numeric |
Cost |
Currency |
Value |
High, Low, or Medium. |
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