Siebel Marketing User Guide > Planning and Designing Marketing Campaigns >

Roadmap for Setting Up Campaigns

You use campaigns in Siebel Marketing and Siebel Campaigns. Prior to launching a campaign, you have to perform some or all of the following tasks:

• Create marketing segments and trees.

  For information on this task, see Oracle Marketing Segmentation Guide.

• Process of Creating and Modifying Offers
• Creating Campaigns
• Associating Offers and Segments with Campaigns
• Allocating Segments, Segment Trees, and Lists to Offer Treatments
• Associating Related Events with Campaigns
• Using SmartScripts with Campaigns
• Process of Setting Up Teams and Groups
• Process of Setting Up Campaign Execution Options
• Process of Setting Up Campaign Quotas
• Process of Setting Up Campaign Assignment Skills
• Associating Lists of Prospects or Contacts with Campaigns
• Adding Contacts and Prospects to Campaigns Individually
• Using Waves with Campaigns
• Previewing Lists
• Manually Generating Campaign Lists