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Process of Designing Marketing Programs

To design marketing programs, perform the following tasks:

1. Creating Programs
2. Adding Stages to Programs
3. Specifying Repeating Stages Within Programs
4. Adding Lag Time Between Stages Within Programs
5. Adding Campaigns to Stages
6. About Using Triggers with Campaign Stages
7. Associating Segments with Campaigns
8. Adding Imported or Internal Lists to Campaigns
9. Adding Trees to Campaigns
10. Adding Responses to Programs
11. Applying Funneling with Constrained Connectors
12. Applying Lead Creation to a Program
13. Setting Up Waves for Campaign Loads
14. Creating and Applying Program Templates
15. Executing Programs

Related Topics

About the Program Execution Workflow

About Using the Program Flow View

Process of Loading Customers in Campaigns

Launching Programs and Campaigns