About Managing Marketing Campaigns

Siebel PRM can be used for three types of marketing:

• Collaborative marketing with your partners. The brand owner can work collaboratively with partners to market your products to customers.

• Marketing to your partners. The brand owner can direct marketing campaigns to your partners to help convince them to resell a new product that you are introducing, to join a specific partner program, or for other reasons.

• Marketing by your partners. Partners can use the Siebel PRM Portal to create and execute their own marketing campaigns.

This chapter describes some examples that are examples of ways that you might use Siebel PRM for marketing. Siebel Business Applications include marketing functionality that lets you create marketing offers, campaigns, and programs, that executes campaigns automatically, and that helps you manage responses. For more information about marketing, see Siebel Marketing Installation and Administration Guide and Siebel Marketing User Guide.