Marketing by Your Partners

The Campaign Planning screen of the Siebel PRM Portal allows partners to create their own campaigns and execute them independently of the brand owner.

Partners create campaigns as the brand owner does. They use the Campaign Planning screen to create a new Campaign record, and to create the following records that are associated with the campaign:

• Lists. This record allows the partner to add external lists of contacts or prospects to the campaign.

• Offers. This record allows the partner to specify offers that the campaign makes to customers, including phone, direct mail, email, fax, media, and other types of offers.

• Contacts/Prospects. This record allows the partner to add existing Siebel Contacts to the campaign.

• Owner Audit Trail. This record allows the partner to track ownership of campaign contacts.

• Quotas. This record allows the partner to set targets for the campaign, such as the number of calls each hour.

• Responses. This record allows the partner to track responses to the campaign, if it is a campaign with a response type of Response.

• Team. This record allows the partner to specify the employees working on the campaign.

• Groups. This record allows the partner to add predefined lists of employees to the campaign team.

Other partners cannot see a campaign created by a partner company. The brand owner can see all partners' campaigns by navigating to the Campaign Administration screen, All Campaigns Across Organizations view.

The Campaign Planning screen of the Siebel PRM Portal is similar to the Campaign Administration screen in Siebel PRM Manager, but without a number of views. For more information about how the Campaign Administration screen is used, see Siebel Marketing Installation and Administration Guide and Siebel Marketing User Guide.

Siebel Marketing Manager for Partners is an additional product that offers more extensive marketing functionality for partners than Siebel PRM. For more information about this product, see Siebel Marketing Installation and Administration Guide and Siebel Marketing User Guide.