About Market Development Funds

Brand owners administer market development funds (MDFs) using Siebel PRM Manager, and partners can apply for market development funds on the PRM Portal. The Advanced MDF option provides additional partner program features. For more information on Advanced MDFs, see "The Advanced MDF Option."

An MDF makes it possible to do joint marketing activities with one or more partners. For example, you might create an MDF to fund a joint advertising campaign with one of your large partners or to send several of your partners to a large trade show.