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About Oracle Life Sciences Customer Hub

Oracle Life Sciences Customer Hub is a bundle of Oracle Customer Hub (UCM) products that focus on the life sciences industry. It represents the most complete data model and baseline functionality to meet the customer relationship management needs of the pharmaceutical, biotechnology, medical devices, and clinical research industries. Oracle Life Sciences Customer Hub also helps pharmaceutical and medical product companies to maintain important data about managed care organizations and pharmacy benefit management companies.

This product provides a central repository for the following:

• Contact management. It enables users to access and manage all customer-related information for target contacts, including physicians, nurses, and other health-care professionals. Comprehensive profiling information, such as rating and ranking, multiple addresses, account and contact affiliations, activities, best times to visit, private and shared notes, and attachments, enable sales, marketing, and service contacts to maximize customer interaction. Users can share contact profile information with other sales team members, enabling productive team selling, and collaboration.
• Complex account management. It supports complex institutional sales process by mastering the complex account hierarchies that exist among hospitals, clinics, and various other organizations that influence purchasing decisions, such as Group Purchasing Organizations and Integrated Delivery Networks. Siebel Life Sciences enables the management of complex account organizational structures by supporting multilevel account hierarchies and intuitive drill-down capabilities. This feature enables account managers to conduct business and manage account and contact information at any level in the account hierarchy. Comprehensive account profiling information enable sales, marketing, and service contacts to maximize customer interaction. Users can share account profile information with other sales team members, enabling productive team selling and collaboration.
• Account management for managed care organizations and pharmacy benefit management companies. These businesses are entered as accounts of the type, Managed Care. The fields in the Managed Care Account form are designed to hold data relevant to these businesses, such as enrollment, prescription spending, and number of participating providers. Along with the mastering of physician, channel partner data, Oracle Life Sciences Customer Hub also stores pharmacy campaigns and offers.