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Oracle Customer Hub (UCM) Master Data Management Reference > Overview of Oracle Master Data Management Applications > Oracle Master Data Management ApplicationsOracle Master Data Management Applications provide a platform that creates and maintains the master record for an organization's enterprise-wide customer information. They consist of the following master file modules:
Oracle Customer Hub (UCM) is the base module on which all other master file modules build. These modules add extended enterprise-wide information capabilities. Oracle Customer Hub (UCM) module consists of a set of Siebel CRM data-model tables that store customer data. The other modules extend this concept to hold additional marketing, sales, and service data. They are part of Oracle's Master Data Management family of applications. For information about Oracle Master Data Management Applications, see About Oracle Master Data Management Applications Modules. When Oracle Master Data Management Applications are used to maintain master records of an organization's data, one or more of the modules interact with back-office systems and Oracle's Siebel Business Applications deployments. They provide a unified data set for an organization's multiple channels, lines of business, and applications. Oracle Customer Hub Add-on B2BOracle Customer Hub Add-on B2B for Siebel CRM and Oracle E-Business Suite is a bundle that includes two components:
Oracle Customer Hub B2COracle Customer Hub Business-to-Consumer (B2C) is a bundle that includes two components:
Oracle Customer Hub Data StewardOracle Customer Hub Data Steward is a product that includes two components:
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