Market Analysis

The following program description deals with:

• Remarks on the Program Function
• Remarks on the Input Fields
• Use the Index to find the field details required.

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Remarks on the Program Function

This program can be opened via the Report menu in the window Branch, and provides a list - sorted by post departments - of all or selected data records included in the market analysis. Information on which data is listed can be found overleaf in the Field Descriptions.

In this report, the booking transactions are sorted by their post codes. A sum line is printed per Post Department Code and is separated by a title line.

After you have started the report via the menu, a selection window will be opened by use of which you can reduce the report to the required data records. You can predefine e.g. the company and the branch and restrict the number range for terminals, post codes, prospects, age and turnover as required. You can define a compiled or a short report.

Notes:

• If the first question of the market analysis survey is answered by use of the <C> key, the market analysis is cancelled. Booking data of this kind is not included in this report.
• The Market Analysis is an information program. Attempts to save entries will be rejected with the message  "Not allowed".

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Remarks on the Input Fields

This paragraph will provide a short overview over the options available for updating these basic data

Just like in almost any other program:

• The input mask may be different in your MICROS Retail OSCAR POS program depending on the set-up of the application. In some cases some data fields may be missing.
• Some input fields may contain default values or defined selection options; these cannot be updated.
• The input mask contains some fields that require an entry and others in which entries are optional.
• If the data record is updated via multi-page input masks, go to the dialog window by clicking on the appropriate buttons with <Mouse key 1>.
• The same procedure applies to call up another update program from this program.
• In some cases you may find that so-called "Switches" which - depending on the default - can be activated or deactivated with <Mouse key 1>. Activated switches are identified by their dark color, deactivated switches are lighter-colored.

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Post department

The MICROS Retail OSCAR POS application divides the post code in the Post Department which consists of the first two numbers, and the post region interpreted by the last three numbers.

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Turnover

• Post Code: Total turnover of these receipts
• Post Department: Total turnover of all receipts in this post department

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Customer

• Post Code: Number of customers from this post code area
• Post Department: Total number of customers from this post department

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Average

• Post Code:
• Post Department:

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%Turnover

• Post Code:
• Post Department:

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%Customers

• Post Code:
• Post Department:

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Item

• Post Code: Number of booked items in this post code area
• Post Department: Total number of all items booked for this post department number

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Items/ Customer

• Post Code: Number of items per customer in this post code area
• Post Department: Number of items per customer in this post department

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Index

• %Customers
• %Turnover
• Average
• Customer
• Item
• Items / Customer
• Post Department
• Turnover

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MICROS Retail Deutschland GmbH
Salzufer 8
D-10587 Berlin
Germany