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Siebel Marketing User Guide > Planning and Designing Marketing Campaigns > About Using Response Management > Promoting Responses to OpportunitiesIf the customer is interested in the product offered by the campaign, then you can promote the response to an opportunity. If the customer is an existing contact, then the account is associated with the opportunity. If the customer is a prospect, then the customer is promoted to a contact, and then associated with an account. The following procedure shows how to promote a response to an opportunity. |
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