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Siebel Marketing User Guide > Planning and Budgeting for Marketing > Process of Creating Marketing Plans and Budget Requests > Creating and Associating Tactics with Marketing PlansA plan tactic is a marketing program, event plan, or stand-alone campaign that you have associated with a marketing plan. A marketing plan can be associated with any number of marketing programs, event plans, or stand-alone campaigns:
You can create new tactics while developing your marketing plan or associate existing tactics with the marketing plan. This task is a step in Process of Creating Marketing Plans and Budget Requests. Creating a New Plan Tactic and Associating it with a Marketing PlanThe following procedure shows how to create a new plan tactic and associate it with a marketing plan. To create a new plan tactic and associate it with a marketing plan
Associating an Existing Plan Tactic with a Marketing PlanThe following procedure shows how to associate an existing plan tactic with a marketing plan. To associate an existing plan tactic with a marketing plan
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