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Siebel Marketing User Guide > Creating and Using Offers and Treatments > About Using Personalization Categories When Editing Treatments > Using Merge Fields in Email TreatmentsYour application can be configured to use email merge fields in the following ways:
For instructions on configuring the Basic or Advanced modes for email personalization, see Siebel Marketing Installation and Administration Guide. In the Basic configuration, each category has a number of personalization elements. For example, the Merge Fields category has the following personalization elements (depending on the personalization format used):
NOTE: Current Date is a calculated field. This merge field is replaced by the Campaign Send Date when the campaign is launched. You can use merge fields in the body of a text or HTML email treatment, in the same way that they are used within the text or HTML of other treatment types. Additionally, you can use merge fields in the following areas related to email treatments:
For example, to personalize the From Address parameter with a first name, navigate to the Administration - Marketing screen, then the Servers view. Select the Email Marketing Server and enter |
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