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Siebel Personalization Administration Guide > Targeting Content by Using Expressions > About Expressions and Expression TypesExpressions set the basic parameters for controlling the content to users. You can create expressions by entering the expression as text in the appropriate field or by using the Personalization Business Rules Designer. About Building ExpressionsExpressions are written in Siebel Query Language entered as text. You build expressions from the following basic elements: For more information on these elements, see Personalization Business Rules Designer Contents. Creating ExpressionsTo create expressions you can either:
The maximum size for any expression (conditional, include, exclude, and business service context) is 4096, which is limited by the database configuration.
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